🌍 Serving US, UK & ANZ Markets

Turn LinkedIn Ads & ABM into Measurable Pipeline

Most B2B companies run LinkedIn Ads. Very few can tell you how much pipeline those ads actually created. I fix that — connecting every ad dollar to real revenue.

$10M+
LinkedIn Ad Spend Managed
5 Yrs
B2B & LinkedIn Experience
3
Global Markets
80% more leads. Same budget.
Campaign Performance
↑ Live Results
Cost per Lead ↓ 40%
MQL → SQL Conversion ↑ 25%
Pipeline Attribution 100% Tracked
Market Penetration Speed 2× Faster
Full attribution. Every touchpoint.
THE PROBLEM

Why Most B2B LinkedIn Ads Fail to Drive Pipeline

You're spending thousands on LinkedIn Ads. But when your CMO asks "what did it generate in pipeline?" — there's silence. That's the gap I close.

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Wasted Ad Spend

Running LinkedIn campaigns without proper ABM targeting means paying premium CPCs to reach the wrong people at the wrong accounts.

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Zero Attribution Visibility

Clicks and MQLs mean nothing if you can't connect them to pipeline and closed revenue. Most teams are flying completely blind on ROAS.

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ABM & Ads Disconnected

Your LinkedIn Ads run in isolation from your ABM strategy — meaning target accounts never see a coordinated, personalised message.

These three problems are costing B2B companies millions in wasted spend and lost pipeline every year. The fix isn't more budget — it's better strategy.

Services That Build Real Pipeline

I don't just run ads. I understand your business, audit your current setup, build a smarter ABM strategy, and make sure every dollar is tracked back to revenue.

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LinkedIn Ads Management

Full-service LinkedIn advertising built around your target accounts — not just demographics. From strategy to creative to ongoing optimisation.

  • LinkedIn Ads audit & strategy
  • Account-based audience targeting
  • Ad creative & copy direction
  • Bid management & optimisation
  • Monthly performance reporting
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ABM Strategy & Execution

Build and execute an Account-Based Marketing programme that aligns your sales and marketing teams around high-value target accounts.

  • ICP & target account identification
  • ABM playbook development
  • Multi-touch campaign orchestration
  • Sales & marketing alignment
  • Account engagement tracking
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Pipeline Attribution & ROAS

Connect every LinkedIn touchpoint to pipeline and revenue. Finally answer the question: "What did our LinkedIn spend actually generate?"

  • Full-funnel attribution setup
  • CRM & LinkedIn integration
  • Custom pipeline dashboards
  • ROAS calculation & reporting
  • ROI analysis & forecasting

The Specialist Behind ABM Pipeline

Balaji CM

With 5 years of hands-on B2B marketing experience at Infosys and Zycus, I've managed over $10M in LinkedIn Ad spend across US, EMEA, APAC, and ANZ markets.

I don't just run ads — I understand your business first. I dig into your current LinkedIn setup, identify what's wasting budget, build a smarter ABM-led strategy, and implement full-funnel attribution so you can finally prove marketing's impact on revenue.

I work with mid-sized B2B SaaS and tech companies who are serious about connecting their LinkedIn spend to pipeline — not just MQLs.

5 years B2B & LinkedIn Ads experience — Infosys & Zycus
$10M+ in LinkedIn Ad spend managed across global markets
Specialist in US, EMEA, APAC & ANZ markets
Full-funnel attribution — every touchpoint tracked
$10M+
LinkedIn Ad Spend Managed
5 Yrs
B2B Marketing Experience
80%
Lead Volume Increase
4
Global Markets Served
"Every dollar spent on LinkedIn Ads should be tracked, attributed, and optimised for maximum pipeline impact."
— Balaji CM

Real Results. Real Pipeline.

Anonymised results from B2B SaaS and tech companies across US, UK and ANZ markets.

📈 80% more leads, +30% budget

"We increased lead volume by 80% with only a 30% increase in budget. The ABM targeting completely changed the quality of leads coming through — our sales team finally stopped complaining about MQL quality."

VP of Marketing
Head of Demand Generation
B2B SaaS Company — US Market
🎯 25% MQL → SQL improvement

"MQL to SQL conversion improved by 25% once we aligned our LinkedIn Ads with the ABM strategy. Sales and marketing are finally speaking the same language — and pipeline attribution is crystal clear."

CMO
Chief Marketing Officer
Enterprise Tech Company — EMEA
⚡ 2× faster market penetration

"We achieved 45% market penetration in half the expected time. Every single touchpoint was attributed — we knew exactly which campaigns drove which accounts into pipeline. Game-changing visibility."

Head of Growth
Director of Revenue Marketing
SaaS Scale-up — ANZ Market
GET STARTED

Ready to Turn Your LinkedIn Spend into Pipeline?

Book a free 30-minute strategy call. I'll review your current LinkedIn Ads setup and tell you exactly where the pipeline gap is — no fluff, no pitch.

📅 Book a Free Strategy Call
Available for US, UK & ANZ time zones  ·  Free 30-minute consultation  ·  No commitment